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Competitive Analysis in Content Marketing: Beating Them at Every Turn
Ever wonder why James Bond always comes out on top? He has a team behind him who gathers intel on the bad guys, and gives him the tools to beat them at every turn. What's stopping your content...
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6 Indispensable Tools for In-House Content Marketing Teams
Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work...
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Long Form Vs. Short Form Content: What Works for Your Brand?
You’d think that the long-form vs. short-form content dilemma would end after nearly a decade of research. But the answer is more nuanced and highly dependent on your strategy and audiences. Let's look...
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What is the Difference between Content Metrics and KPIs?
What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to...
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8 Content Analysis Tools to Inspect & Improve Your Content Performance
Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content strategy and...
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How to Update Old Content for New and Returning Visitors
Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your...
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10 Killer Metrics to Identify Your Best Performing Content
What is high-performing content? And which metrics should you be tracking to know which assets are delivering that high performance? Here’s a quick guide of the 10 we think tell the best story of...
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The Ultimate AI Test: How Creative Can AI Get in Content Creation?
Is AI going to replace creative content producers? I used to say, “no way”. Now, I’m not as confident in that thought. But just how creative can AI get? Let’s explore this in more depth and look at...
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4 Subtle Ways to Drive Up Site Conversions with Content
Content marketing can play a huge role in boosting conversions, but today’s buyer is savvy. They can smell a sales pitch a mile away. Instead, here are four best practices to help you convert visitors...
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The Core Goals of Content Marketing — Reach, Engagement, Sales
If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not ever...
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The Role of AI in Powering Content Automation
It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet many...
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How to Measure Your Content Marketing Effort & Track Its Success
It's easy to get lost in all the data that's available to us today. But the c-suite really only cares about two things: revenue and expenses. The quicker you can focus in on the ROI of your content...
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So Your Content Is Getting Ample Engagement… Now What?
If you're seeing ample engagement with your content, congratulations! You're in an envious position, but this doesn't mean that your job is done. Engagement does not equal success in content marketing....
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Digital Content Strategy: How to Create a Strategy That Drives Results
Content marketing has proven its ability to drive traffic and attract buyers. But not on its own. Publishing content with no strategic roadmap is a waste of time and effort. Here are 11 steps to follow...
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Do Your Blog Posts Have Topical Depth? 4 Indicators to Measure It
Is your website lacking in-depth content that positions you as the go-to authority in your field? You might want to get on that. Let’s look at several of the ways to assess your blog posts for content...
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DivvyHQ vs. Airtable: How Do They Stack Up?
Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. To make the best decision for your company, you should see...
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Branded Content Smarts: How to Turn Your Insights into PR
With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media...
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DivvyHQ vs. Asana: Comparing Content Marketing Platforms
When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. Luckily, we just released a big competitive analysis of all the platforms that we typically run...
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DivvyHQ vs. Basecamp: Comparing Content Marketing Platforms
Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re...
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DivvyHQ vs. CoSchedule: Comparing Content Marketing Platforms
Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re...
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