Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your audience that trusts your brand. Here's some guidance to help you identify what content to update, and how to build a process to maintain a regular maintenance effort.
Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your audience that trusts your brand. Here's some guidance to help you identify what content to update, and how to build a process to maintain a regular maintenance effort.