What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to know the difference between them. And then when we're all clear on their meanings, let's look at how you use them to create better content.
What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is important to know the difference between them. And then when we're all clear on their meanings, let's look at how you use them to create better content.