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A Reporting Template for Content Marketing Agencies
Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't...
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Content Distribution: Why Writing and Publishing Content Alone is Not Enough
If you publish it, they will come. HA! This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your...
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What Is Content Optimization, and How Can I Use It to Improve My Content?
Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common...
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The Divvy Guide to Machine Learning in Content Marketing
There's no shortage of discussion and hype around the AI space these days, but machine learning is an important subset of AI that is vital for marketers to understand. Check out our latest article to...
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7 Key Metrics to Track When Measuring Your Content Engagement
What do you do when your website traffic and search engine rankings are good, but your website (in general) just doesn't seem to be performing? Your conversions are flat. Your bounce rate is high....
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Revolutionizing Content Workflows: A Strategic Guide for Marketing Managers
Are you a busy marketing or content manager looking to streamline your content operations? Investing in content workflow technology can help you manage your team, improve collaboration, and introduce...
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Behind the Scenes of Video Marketing Success: The Power of Audience Research
What's the recipe for successful video marketing content? Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of YumYum...
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Audience Marketing: How to Find Out What Makes Your Audience Tick
If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs into...
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Overcoming Obstacles: Modernizing Outdated Content Production Processes
If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles...
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How Do You Measure Content Marketing ROI? 10 Metrics You Must Track
How do you measure the ROI of content marketing? How do you even begin to untangle all of the data available to you and connect the dots back to actual sales? It starts with collecting the right data...
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How to Connect Your Team to the Value of Content
Do you ever feel like your organization, or even members of your marketing team, don't understand the value of the content you produce? In a world where content reigns supreme, and competitors always...
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