At first glance, the idea of data scientists in content marketing sounds like an odd coupling. The geeks with the creatives? Wouldn’t that be like pairing Mr. Spock with Don Draper? However, as creative as an endeavor as marketing is, it’s worth nothing, business-wise, unless the numbers say it is earning its keep. Here are some insights on what a data scientist can bring to the content marketing table.
At first glance, the idea of data scientists in content marketing sounds like an odd coupling. The geeks with the creatives? Wouldn’t that be like pairing Mr. Spock with Don Draper? However, as creative as an endeavor as marketing is, it’s worth nothing, business-wise, unless the numbers say it is earning its keep. Here are some insights on what a data scientist can bring to the content marketing table.