Let's be honest...most content producers are wired for creative endeavors, not data analysis. But understanding content performance and ROI may be critical to your team's existence. One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's take a closer look so you can see how it can help you get unique insights.
Let's be honest...most content producers are wired for creative endeavors, not data analysis. But understanding content performance and ROI may be critical to your team's existence. One of the best ways to measure and understand your content’s performance is with an often-underutilized feature of Google Analytics called content grouping. Let's take a closer look so you can see how it can help you get unique insights.